portfolio
Welcome to my portfolio. I invite you to explore my site to get a better understanding of my specialties, technique and professional experience. What you’ll find below is a combination of commissioned work, as well as some personal passion projects of my own. Enjoy browsing, and get in touch with any questions.
design
logo design
Logo design needs a lot of research. What does your competitors look like, what is your unique offering, and most importantly research the industry back to front.
Kingswood
Design Centre
Corporate Stationery
Kingswood Golf Estate established a design centre for new home owners to choose every detail for their newly built homes from roof tiles to the garden pebbles. The logo illustrates this all-in-one service from start to finish.
design
layout design
For each publication I create a style theme and when approved, I stick to it. I apply consistent elements, such as colour, shape and typography - otherwise you're rearranging deck chairs, and options leads to insanity.
design
packaging
My true passion. Originality, character and memorability are at the heart of great brands and of course, great packaging designs. It's easy to understand why – there are hundreds of products out there, all competing for consumers' attention. The only way to set your brand apart is to be different, to be authentic, to be memorable.
Crunchy comfort
One brief, three different looks for Woolworths biscuits
design
branding
Paycorp is a leading international payments provider. Deploying and managing ATMs and providing payment solutions to everyone. For them every transaction counts, connecting people to their money and businesses to their customers was the key focus for all the designs.
Kingswood
Design Centre
Corporate Stationery
Kingswood Golf Estate established a design centre for new home owners to choose every detail for their newly built homes from roof tiles to the garden pebbles. The logo illustrates this all-in-one service from start to finish.
art direction
Client
VERQUVO - a prescription medicine used in adults who are having symptoms of their chronic (long-lasting) heart failure
Need
Educating HCPs (Health Care Professional) on who may be an appropriate patient for the treatment, and for HCCs
(Health Care Consumer) to ask their doctors about an alternative treatment option.
Idea
Marketing a cardiovascular drug requires a multi-pronged approach. For HCPs:
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Educational materials: IVA
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Conferences with cardiologists
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Emails detailing efficacy, titration and patient profilesP
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Product website for HCPs
For HCC:
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Waiting room videos
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Social media & banner ads
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Magazine wraps
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Brochures & discussion guide
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Consumer website
art direction
Client
Community Design Strategies is a mobile design studio that provides facilitated design sprints andtraining to non-profits, community groups, and businesses in order to enable and equip them to generate their own solutions to complex problems.
Problem
Their brand identity was underdeveloped, not memorable and their content did not resonate with the communites and businesses they were serving, in short - No one understood what they did.
Solution
Relook their identiy and the content they shared on their website, blog and social media.
art direction
Client
Volkswagen of America Inc.
The brief
Create a campaign based on the culture and lifestyle of automotive enthusiasts. Integrate a compelling idea to gain interest and engagement for a particular ‘riding/driving’ season. This is geared towards an interest or passion in the for the VW brand.
Idea
Family needs are rated as the top trigger in the purchase decision of a car, and is 8x more important as a trigger than better brand image. By a SUV the whole family loves and can relate to.
art direction
Client
To each their own
Canada Goose Holding Inc.
The brief
Take a deep dive into the category and brand. What makes the brand unique?
How could you differentiate the brand from others in the category? Would you choose a luxury brand or a fast fashion brand?
Idea
This luxury brand has become a winter tradition for the whole family from big to small. Each to their own is an idea that came about when we noticed the diversified Tornonto population believe in Cananda Goose’s quality the whole family wears - like passing this winterlux item down from one generation to the next.
art direction
Perfect Pink
Client
French Canadian beauty brand Trompiere.
The brief
Create an launch campaign for a new 100% natural lipgloss that gives you the perfect pink pout by enhancing the pigment in your lips.
Idea
There is only one way to show the “true self” through the power of deception that isn’t based on a contradiction. Deceit allows even the most delicate members of the Animal Kingdom to appear potent. It allows creatures the ability to blend in while standing out in their own uniquely personal ways, and it even gives the most flamboyant and patterned beasts ways to hide in plain sight. To survive, no matter what the day has in store for them. To remain fearless. It’s time to show your true colors in this urban jungle we call home, no matter your role in it’s hierarchy. Are you ready?
