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resume

work experience
 

Apr 2022 - Jul 2025

DDB Canada | Pharma Senior Art Director & Content Designer 

Assess branding of chronic heart failure medication to determine marketingneeds and advise on visual communication strategies for North America. Developand implement direct and digital marketing campaigns and manage postcampaign reviews to ensure compliance with advertising drug policies.

  • Managed a $500K launch budget for a cardiovascular campaign, optimizing resource allocation to achieve a 15% under-budget delivery while exceeding client expectations.

  • Collaborated with stakeholders live during medical peer review presentations resulting in a 40% increase in FDA approval rates.

Feb 2015 -  Jun 2021

PAYCORP | Senior Art Director

Collaborated closely with departmental directors and staff fostering strong partnerships to successfully execute marketing and branding projects. Assessedmarketing, sales and training needs which developed insights into creatingusable marketing collateral with a measurable ROI.  

  • Directed a team of junior designers in the successful launch of a multi-channel    marketing campaign, increasing client sales by 18% within the first quarter.

  • Collaborate with vendors on product branding and development enhancing    team efficiency and client service quality.

early career experience
 

Creative Lead & Senior Designer | Sage Accounting

Led B2B/B2C digital software rebrands, developed UI components across web and product collateral, and managed integrated campaigns to increase brand visibility and customer engagement.

Freelance Art Director | VonH Brand

Refined UX/UI assets and edited campaign media for mobile wallet applications, boosting visual engagement and directing cross-functional creative teams.

education

University of Niagara Falls  |  Canada
M.A. Digital Marketing & Global Communications
Centennial College  |  Canada
Advertising: Creative & Digital Strategy

Vega Brand School  | South Africa 
BA(Hons) Brand Leadership in Brand Management

Seton Hill  |  USA
Corporate Communications

AAA School of Advertising  | South Africa
Visual Communication Diploma

awards & skills

Adaptable Innovative Leadership

May 2024

 

True Innovator Modular Content

May 2024

 

Rapid Realization

March 2024

 

Design Sprint Champion

March 2023

 

Dean’s Award Innovation & Entrepreneurship

Apr 2022

Design Systems & Digital Tools

  • Figma & Adobe Creative Cloud

  • UX/UI Design Principles & Wireframing

  • Design Systems & Brand Guideline Creation

  • Presentation & Storyboard Design

  • Digital Asset Design & Production

 
Strategy & Execution

  • Creative Concept Development

  • Design Sprint Facilitation & Prototyping

  • Visual Design Standards & Consistency

  • Design Trend Research & Process Improvement

  • Data-Informed Campaign Optimization

 
Leadership & Project Management

  • Cross-Functional Team Leadership & Mentorship

  • Stakeholder & Client Relationship Management

  • Vendor Relationship & Production Management

  • Agile Project Management & Time Prioritization

  • Strategic Problem-Solving & Critical Thinking

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