resume
work experience
Apr 2022 -
Present
DDB Canada | Pharma Senior Art Director & Content Designer
Assess branding of chronic heart failure medication to determine marketingneeds and advise on visual communication strategies for North America. Developand implement direct and digital marketing campaigns and manage postcampaign reviews to ensure compliance with advertising drug policies.
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Managed a $500K launch budget for a cardiovascular campaign, optimizing resource allocation to achieve a 15% under-budget delivery while exceeding client expectations.
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Collaborated with stakeholders live during medical peer review presentations resulting in a 40% increase in FDA approval rates.
Feb 2015 -
June 2021
PAYCORP | Senior Art Director
Collaborated closely with departmental directors and staff fostering strong partnerships to successfully execute marketing and branding projects. Assessedmarketing, sales and training needs which developed insights into creatingusable marketing collateral with a measurable ROI.
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Directed a team of junior designers in the successful launch of a multi-channel marketing campaign, increasing client sales by 18% within the first quarter.
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Collaborate with vendors on product branding and development enhancing team efficiency and client service quality.
Apr - Dec 2014
LINGO COMMUNICATION | Freelance Art Director
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Assisted in the execution of a national education campaign, contributing to a 8% increase in market share for the client within 9 months.
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Utilized data analytics to refine design concepts, improving campaign effectiveness by 10% and enhancing client satisfaction.
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Supported the Senior Art Director in managing client relationships, ensuring project alignment with client goals and fostering long-term partnerships.
Sept 2013 -March 2014
VonH BRAND | Freelance Art Director
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Edited campaign photography for mobile wallet app, and recommended changes that improved user experience by 12%.
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Mentored and instructed a team of 4 junior designers and 2 copywriters
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Revamped company logo and website boosting brand image and new business
June 2011 -
Sept 2013
SAGE ACCOUNTING | Creative Lead
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Led B2B and B2C communications, software rebrands and packaging updates including TTL campaigns.
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Developed software UI and applied corporate identity across all media channels, including online, print, training services, and outdoor collateral.
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Implemented creative strategies and visual communications to enhance brand visibility to drive engagement with target audiences.
June 2011 -
Sept 2013
SAGE ACCOUNTING | Senior Graphic Designer
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Led creative concepts and design applications for Sage and Softline products in both online and print media.
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Developed visual communications to enhance brand presence to drive product awareness in B2B and B2C audiences.
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Collaborated with cross-functional teams to ensure design consistency and quality.
education
2021 - 2022
Centennial College | Toronto CA
Advertising: Creative & Digital Strategy
2010 - 2011
Vega Brand School | Jhb S. Africa
BA(Hons) Brand Leadership in Brand Management
2004 - 2005
Seton Hill | PA USA
Corporate Communications
2000 - 2002
AAA School of Advertising | CT S. Africa
Visual Communication Diploma
awards
AdaptableInnovative Leadership
May 2024
True Innovator Modular Content
May 2024
Rapid Realization
March 2024
Design Sprint Champion
March 2023
Dean’s AwardInnovation & Entrepreneurship
Apr 2022
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Creative concept development
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Visual design standards
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Design process improvement
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Vendor relationship management
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Presentation and storyboard design
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Style guide and brand guideline creation
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Design trend research
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Team management and mentorship
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Digital asset design and production
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Client satisfaction and communication
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Project management and organization
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Collaboration with cross-functional teams
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Proficiency in Adobe CC and Figma
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UX/UI design principles
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Typography and layout skills
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Time management and prioritization
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Adaptability and flexibility
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Problem-solving and critical thinking